Altra - Via Olympus

Client: Altra

Production Company: Lumenati

Creative Director: Michael White

Associate Creative Director: Matt Mackenzie

Executive Producer: Brennah Rosenthal (Great Escape Media)

Production Coordinator: Callahan Woodbery

Creative Producer: Tyler Gorky

Graphic Designer: Zach Kugler

Marketing Director: Rachel Winkel

Marketing Manager: Candyce Hedlund

Community Manager: Taylor Murphy

Community Coordinator: Hannah Harrick

Photographer: Beau Hanley

Talent: Jesse Rathod, Camryn Pudwill

We partnered with Altra Running to concept and produce an interactive space for the launch of their new max-cushion road shoe, the Via Olympus. While runners tested out the new kicks, we captured real-time reactions from Altra athletes and running influencers blending product storytelling with authentic community moments.